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AI Is Rewriting Greenwashing Enforcement — The UK Just Proved It

Illustration of AI-powered greenwashing enforcement detecting misleading sustainability claims in fashion advertising.

Back in December, when three global fashion giants – Nike, Lacoste, and Superdry – had their ads banned for greenwashing, it marked more than just another regulatory slap on the wrist. It signalled a turning point in how environmental claims are policed in the UK, and the catalyst wasn’t a human investigator. It was AI. […]

ESG Reporting, AI & Greenwashing: 2025 Snapshot

GreenWatch representatives and collaborators at a sustainability conference discussing ESG research and greenwashing detection.

On the 28th of October 2025, the Institute for Financial Integrity and Sustainability held an evening conference featuring Andreas Hoepner, Fabiola Schneider, Eila Kreivi, and Anthony Smith-Meyer. Together, the panel examined the changing landscape of ESG reporting, greenwashing, AI, and other topics like shareholder democracy. ESG Retrenchment & Shareholder Rights Under Strain Professor Andreas Hoepner […]