Greenwashing detection and assurance
Built for investors.
Co-developed with 200+ financial services professionals
investor-first design
Designed with asset owners, asset managers, and policymakers in mind, our detector tool helps align investment decisions with a credible low-carbon transition.
our human-in-the-loop AI system allows us to quickly and accurately provide assurance, protecting investors from the growing greenwashing epidemic.
using AI and machine learning, our team evaluates corporate sustainability claims against reported emissions data to deliver fast, accurate assurance and reduce greenwashing risk for investors.
The Problem
Investors lack a consistent and reliable way to detect and evaluate whether or not corporate sustainability claims align with real‑world emissions performance.
Types of Greenwashing Behaviour
Highlighting positive sustainability information while omitting material environmental concerns.
Symbolic management and promotion of environmental commitments without meaningful action or measurable outcomes.
Redirecting attention away from environmental impacts through selective messaging.
Disconnects or conflicts between public claims and lobbying or investment activities.
Presenting environmental performance or emissions reductions as stronger than reality.
Our Solution
GreenWatch’s AI system quantifies the probability of greenwashing at scale across the global investable listed equities universe.
This helps investors strengthen due diligence, protect portfolios, and identify green engagement opportunities.
Quick Greenwashing Checklist
- The company accepts that climate change mitigation is a desirable goal.
- The company declares itself as a climate leader through its disclosures or communications.
- The company does not reduce its GHG emissions by 7% year-on-year, in line with the emissions trajectory of the Paris-Aligned Benchmarks.
About GreenWatch
Where it started
Founded in 2020 by academics at UCD, GreenWatch went on to compete in Science Foundation Ireland’s Future Innovator Prize: AI for Societal Good and is now co-led by Andreas Hoepner and Fabiola Schneider.
GreenWatch has since then collaborated with the Financial Times, and gained traction with investors, policy makers, and other stakeholders across the globe.
